Everland is South Korea’s largest theme park, similar to Disneyland, and in 2007, it ranked tenth in the world for amusement park attendance. Along with its main attractions, Everland also includes a zoo and a water park known as Caribbean Bay. Everland is operated by Samsung Everland, which is a subsidiary of the Samsung Group.

Cleinsoft Inc. worked with Samsung Everland to create its theme park mobile application “Everland Guide”, which was launched at October, 2010. The Everland Guide provides facilities and performance information, park map, real-time waiting times for attractions, course recommendations, etc. Samsung Everland opened this application with new mobile marketing to accelerate their mobile services.